Getting Started with Klinky

Stop guessing. Start testing. Klinky is the A/B testing link shortener that helps you optimize marketing campaigns through data-driven decisions. Create smart links, test multiple variants, and automatically direct traffic to the best-performing option.

Create your first A/B test — Free 14-day trial, no credit card required

---

Why Marketers Choose Klinky

Traditional link shorteners send all visitors to the same destination. Klinky lets you:

• Split traffic between multiple landing pages to find what works
• Track conversions to measure real business impact, not just clicks
• Auto-detect winners and optimize traffic distribution automatically
• Route by geography for localized experiences and regional compliance
• Analyze results with detailed analytics on traffic sources and behavior

How to A/B Test Landing Pages in 4 Steps

1. Create a link with multiple destination variants
2. Share your Klinky link across campaigns
3. Track conversions with our simple pixel
4. Optimize based on real performance data

---

Quick Start Guide

1. Create Your Account

1. Visit app.klinky.io
2. Sign up with your email or Google account
3. Verify your email address

2. Create Your First Link

1. Click "New Link" in the dashboard
2. Enter a name for your link (e.g., "Summer Campaign")
3. Choose a custom slug or let us generate one
4. Add your destination variants

Example: A/B Test Setup for Landing Pages

Variant	Destination URL	Weight
control	https://example.com/summer	50%
promo	https://example.com/summer-sale	50%

5. Click "Create Link"

Your trackable short link is now live at https://klinky.io/your-slug

3. Share Your Link

Use your Klinky link anywhere you would use a regular URL:

• Email campaigns
• Social media posts
• Ad campaigns
• QR codes
• SMS messages

4. Track Results

Visit your dashboard to see:

• Total clicks per variant
• Conversion rates
• Geographic distribution
• Traffic sources

---

Understanding the Dashboard

Links Overview

The main dashboard shows all your links with key metrics:

• Clicks — Total visits
• Conversions — Completed goals
• Rate — Conversion percentage
• Top Variant — Best performer

Link Details

Click any link to see detailed analytics:

• Hourly click trends
• Variant performance comparison
• Geographic heat map
• Referrer breakdown
• Device and browser stats

---

Key Concepts

Variants

Variants are different versions of your destination. Each variant has:

• Label — A name for identification (e.g., "control", "variant_b")
• URL — Where visitors are sent
• Weight — Percentage of traffic (must sum to 100%)

Conversions

A conversion is a successful outcome you define:

• Purchase completed
• Form submitted
• Account created
• Any meaningful action

Set up conversion tracking by installing the Klinky pixel on your thank-you or confirmation page.

Learn more about conversion tracking — Step-by-step setup guide

Winner Detection

Enable "Auto-winner" to let Klinky automatically:

1. Monitor conversion rates for each variant
2. Calculate statistical significance
3. Declare a winner when one variant clearly outperforms
4. Route 100% of traffic to the winner

Set a threshold (minimum clicks) to ensure decisions are based on sufficient data.

Geo-Routing

Send visitors to different destinations based on their location:

US visitors → US store
EU visitors → EU store
Others → Global store

Perfect for:

• Regional pricing
• Language localization
• Compliance requirements
• Currency optimization

---

Use Cases by Role

For Marketers

• Email campaigns — Test subject lines and CTAs
• Social media — Compare creative performance
• Paid ads — Optimize landing page experience
• Content — Test headline variations

For Growth Teams

• Onboarding flows — Improve activation rates
• Pricing pages — Test different plans and offers
• Signup forms — Reduce friction and increase conversions
• Referral programs — Optimize sharing incentives

For E-commerce

• Product pages — Test images, descriptions, and layouts
• Checkout flows — Reduce cart abandonment
• Promotional offers — Find the most compelling deals
• Seasonal campaigns — Maximize holiday revenue

For Agencies

• Client reporting — Show concrete performance improvements
• Campaign testing — Validate creative before full rollout
• Multi-client management — Organize links by client
• White-label options — Custom domains on Scale plan

---

Next Steps

Install Conversion Tracking

Track meaningful outcomes beyond clicks:

1. Go to Link Settings > Conversion Tracking
2. Copy your pixel code
3. Paste it on your conversion page (thank you, order confirmed, etc.)

View conversion tracking guide — Complete setup instructions

Set Up Auto-Winner

Let Klinky optimize your traffic:

1. Edit your link
2. Enable "Auto-detect winner"
3. Set a threshold (recommend 100+ clicks)
4. Save changes

Explore the API

Automate link management:

• API Getting Started
• Authentication
• Create Links via API

Invite Your Team

Collaborate on campaigns:

1. Go to Settings > Team
2. Invite members by email
3. Assign roles (Admin, Editor, Viewer)

---

Best Practices

Link Naming

Use descriptive names for easy identification:

• Good: "Q1 Email Campaign - Product Launch"
• Avoid: "Link 1", "Test", "New Link"

Variant Strategy

Start with clear hypotheses:

• Test one element at a time
• Use meaningful labels
• Ensure sufficient traffic for statistical significance

Traffic Weights

Common distributions:

• 50/50 — Equal A/B test
• 80/20 — Conservative test (favor control)
• 70/30 — Moderate test

Testing Duration

Run tests long enough for reliable results:

• Minimum 100 clicks per variant
• At least one full week (accounts for day-of-week effects)
• Consider your sales cycle length

---

Troubleshooting

Link Not Working

• Check that the destination URL is valid
• Ensure the link is active (not paused or deleted)
• Verify there are no typos in the slug

No Conversions Showing

• Verify the pixel is installed on the conversion page
• Check that the pixel fires after the conversion action
• Allow 1-2 minutes for data to sync

Variants Not Splitting Evenly

• Traffic distribution is probabilistic, not exact
• Small variations are normal
• Large discrepancies may indicate caching issues

---

Getting Help

• Documentation: Browse guides at docs.klinky.io
• API Reference: View the OpenAPI spec
• Support: Email support@klinky.io
• Status: Check status.klinky.io for outages

---

Plans and Pricing

Feature	Free	Starter	Growth	Scale
Links	10	50	500	Unlimited
Clicks/month	1,000	10,000	100,000	1M+
Variants/link	2	3	5	5
API Access	No	No	Yes (100/hr)	Yes (1,000/hr)
Geo-routing	No	Yes	Yes	Yes
Auto-winner	No	Yes	Yes	Yes
Conversion tracking	Yes	Yes	Yes	Yes

Compare all plans — Find the right fit for your needs

---

Start Building Smarter Links Today

Join thousands of marketers who use Klinky to optimize their campaigns with data-driven A/B testing.

Start your free trial — No credit card required