Klinky Documentation

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Getting Started with Klinky ​

Stop guessing. Start testing. Klinky is the A/B testing link shortener that helps you optimize marketing campaigns through data-driven decisions. Create smart links, test multiple variants, and help you compare destination performance.

Create your first A/B test — Free while Klinky is early

Why Marketers Choose Klinky ​

Traditional link shorteners send all visitors to the same destination. Klinky lets you:

  • Split traffic between multiple landing pages to find what works
  • Track conversions to measure real business impact, not just clicks
  • Review winner recommendations and optimize traffic distribution manually
  • Route by geography for localized experiences and regional compliance
  • Analyze results with detailed analytics on traffic sources and behavior

How to A/B Test Landing Pages in 4 Steps ​

  1. Create a link with multiple destination variants
  2. Share your Klinky link across campaigns
  3. Track conversions with our simple pixel
  4. Optimize based on real performance data

Quick Start Guide ​

1. Create Your Account ​

  1. Visit app.klinky.io
  2. Sign up with your email or Google account
  3. Verify your email address

2. Create Your First Link ​

  1. Click "New Link" in the dashboard
  2. Enter a name for your link (e.g., "Summer Campaign")
  3. Choose a custom slug or let us generate one
  4. Add your destination variants

Example: A/B Test Setup for Landing Pages

VariantDestination URLWeight
controlhttps://example.com/summer50%
promohttps://example.com/summer-sale50%
  1. Click "Create Link"

Your trackable short link is now live at https://klinky.io/your-slug

3. Share Your Link ​

Use your Klinky link anywhere you would use a regular URL:

  • Email campaigns
  • Social media posts
  • Ad campaigns
  • QR codes
  • SMS messages

4. Track Results ​

Visit your dashboard to see:

  • Total clicks per variant
  • Conversion rates
  • Geographic distribution
  • Traffic sources

Understanding the Dashboard ​

The main dashboard shows all your links with key metrics:

  • Clicks — Total visits
  • Conversions — Completed goals
  • Rate — Conversion percentage
  • Top Variant — Best performer

Click any link to see detailed analytics:

  • Hourly click trends
  • Variant performance comparison
  • Geographic heat map
  • Referrer breakdown
  • Device and browser stats

Key Concepts ​

Variants ​

Variants are different versions of your destination. Each variant has:

  • Label — A name for identification (e.g., "control", "variant_b")
  • URL — Where visitors are sent
  • Weight — Percentage of traffic (must sum to 100%)

Conversions ​

A conversion is a successful outcome you define:

  • Purchase completed
  • Form submitted
  • Account created
  • Any meaningful action

Set up conversion tracking by installing the Klinky pixel on your thank-you or confirmation page.

Learn more about conversion tracking — Step-by-step setup guide

Winner Recommendations ​

Enable "Winner recommendation" to review:

  1. Monitor conversion rates for each variant
  2. Check whether there is enough evidence
  3. See when one variant clearly outperforms another
  4. Decide whether to promote a winner when you are ready

Set a threshold (minimum clicks) to ensure decisions are based on sufficient data.

Geo-Routing ​

Send visitors to different destinations based on their location:

US visitors → US store
EU visitors → EU store
Others → Global store

Perfect for:

  • Regional pricing
  • Language localization
  • Compliance requirements
  • Currency optimization

Use Cases by Role ​

For Marketers ​

  • Email campaigns — Test subject lines and CTAs
  • Social media — Compare creative performance
  • Paid ads — Optimize landing page experience
  • Content — Test headline variations

For Growth Teams ​

  • Onboarding flows — Improve activation rates
  • Pricing pages — Test different plans and offers
  • Signup forms — Reduce friction and increase conversions
  • Referral programs — Optimize sharing incentives

For E-commerce ​

  • Product pages — Test images, descriptions, and layouts
  • Checkout flows — Reduce cart abandonment
  • Promotional offers — Find the most compelling deals
  • Seasonal campaigns — Maximize holiday revenue

For Agencies ​

  • Client reporting — Show concrete performance improvements
  • Campaign testing — Validate creative before full rollout
  • Multi-client management — Organize links by client
  • Agency workflows — Organize links by client

Next Steps ​

Install Conversion Tracking ​

Track meaningful outcomes beyond clicks:

  1. Go to Link Settings > Conversion Tracking
  2. Copy your pixel code
  3. Paste it on your conversion page (thank you, order confirmed, etc.)

View conversion tracking guide — Complete setup instructions

Review Winner Recommendations ​

Use Klinky to review your traffic:

  1. Edit your link
  2. Enable "Review winner recommendation"
  3. Set a threshold (recommend 100+ clicks)
  4. Save changes

Explore the API ​

Automate link management:

Invite Your Team ​

Collaborate on campaigns:

  1. Go to Settings > Team
  2. Invite members by email
  3. Assign roles (Admin, Editor, Viewer)

Best Practices ​

Use descriptive names for easy identification:

  • Good: "Q1 Email Campaign - Product Launch"
  • Avoid: "Link 1", "Test", "New Link"

Variant Strategy ​

Start with clear hypotheses:

  • Test one element at a time
  • Use meaningful labels
  • Ensure sufficient traffic for enough evidence

Traffic Weights ​

Common distributions:

  • 50/50 — Equal A/B test
  • 80/20 — Conservative test (favor control)
  • 70/30 — Moderate test

Testing Duration ​

Run tests long enough for reliable results:

  • Minimum 100 clicks per variant
  • At least one full week (accounts for day-of-week effects)
  • Consider your sales cycle length

Troubleshooting ​

  • Check that the destination URL is valid
  • Ensure the link is active (not paused or deleted)
  • Verify there are no typos in the slug

No Conversions Showing ​

  • Verify the pixel is installed on the conversion page
  • Check that the pixel fires after the conversion action
  • Allow 1-2 minutes for data to sync

Variants Not Splitting Evenly ​

  • Traffic distribution is probabilistic, not exact
  • Small variations are normal
  • Large discrepancies may indicate caching issues

Getting Help ​

Create your first split link and start comparing destination performance with real traffic.

Create your free account — No credit card required

Released under MIT License

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